The list of mind-numbing SEO tasks that can be automated continues to grow and I'm eager to see more automation applications shared in the community. Given the positive reception of my practical introduction to Python column and the growing importance of machine learning skills, I decided to write this machine learning piece, which I've tried to make super easy to follow. I coded a simple to follow Google Colab notebook that you can use to produce a custom training dataset. This dataset will help us build a CTR predictive model. However, instead of using our model to predict the CTR, we will use it to learn if adding keywords to the title tags predicts success.

Google has updated its video structured data help document with new information on some of the latest enhancements to video search results. The updated document has details on how to mark timestamps on YouTube videos, how to monitor performance in Search Console, and more screenshots to show the new structured data types in action. The Google video structured data doc got a big refresh – More screenshots! Here's a rundown of the new information that was added. Google may display timestamps alongside YouTube videos in search results which help searchers jump directly to a specific part of the video.

Google is adding new data to Search Console giving retailers insight into the performance of product rich results in Google Search. The data can be found in a new Search Appearance in the Search Console performance report, which captures stats such as total clicks, impressions, average click-through rate, and average position. Websites that are eligible to appear in Google's product search results will find a new Search Appearance type called "Product results." "Website owners need to understand the impact of these rich results. The Google Search Console Performance report provides key metrics like clicks and impressions to help webmasters understand and optimize the performance of their website results on Google Search. These metrics can further be segmented by device, geography and queries."

Is your blog really ready for SEO? Sure, you are running WordPress – but did you install all the stuff you need for SEO? If you are new to SEO, probably not! And that is really a shame! Because no blog can strive without at least a rudimentary SEO approach. Because search engines are the only traffic source on the web that are going to send you constant traffic – even without you doing anything. But for that, you need to do some SEO first. But don't despair – here comes your guide to getting your WordPress based site SEO ready.

When building a new website, retaining and improving your SEO and organic traffic should be a key design goal. This requires a clear understanding of how SEO and website design work together and careful planning for the site migration. If everything is done correctly, you should retain (and improve) rankings and traffic. Unfortunately, in the real world, this is often not what happens. And then panic sets in.

Paid and organic search work together like peanut butter and jelly: on their own they are okay, but together they make magic! When it comes to PPC vs. SEO, there is only one strategy winner: integrating both. The key to any optimization strategy lies in the data. In this post, we will quickly take you through linking your Google Ads and Search Console accounts and accessing the right reports to access the insights of both, to optimize your organic and paid search strategy for peak performance. In short, following these three short steps will give you additional organic data in your AdWords reports, which you can then use to improve your organic reach as well as your search ad performance.

This article covers several different methods to help you identify and seize opportunities to promote your site quickly and efficiently. I believe that, when it comes down to it, website promotion works best when based on the Pareto principle – that is, 20% of the pages create 80% of the traffic. This article will help you identify, optimize, and promote your best pages, the 20% that generate most of your traffic. As you probably know already, more and more business owners understand the importance of their website's ranking in Google's search results. As it is the go-to search engine for almost everyone and everything, Google has become the effective reality of the business world.